We’re emphasizing these Digital Marketing Tips for 2021, because if there is one thing 2020, and the pandemic, taught us it’s that now more than ever is time to go digital. This is why Digital Marketing tactics are the cornerstone of every major marketing strategy within every business, organization, and company.

Digital Marketing tends to be highly specialized, but Digital Marketing agencies are the ones who can help you design and create the right strategy for your business. If you want to be the best at what you do, you need to constantly As time goes on the market is changing. There are new trends in digital marketing.

It is difficult, almost impossible, to imagine any business professional or entrepreneur not having digital marketing as part of their overall strategy to promote their business.  Digital Marketing is the use of the internet and other digital media technologies for the purpose of marketing.

That is why digital marketing is an important tactic to have today. Digital marketing can be an extremely effective way of promoting your business and getting your products or services in front of your potential customers. That is why this blog will highlight the best digital marketing tips to adopt and apply in 2021 in order to grow your business.

Before you implement Digital Marketing Tips for 2021

The first thing that you need to do is to have a clear understanding of who your potential customers are. This is because it is upon you to understand the needs and wants of your target market. Then, find out where they look for solutions. Depending on your business model, so of the tips below may have more impact than others.

Below, I will try to cover some areas of digital marketing I have found organic search engine success with. It is not possible to mention everything in one article and expect people to read it. You should know however that the tips below are proven to be effective, and they are the same tactics that I have used early on in building a digital presence for my own projects and for companies who are still in the process of building a digital foundation.

Obviously, in order to leverage digital marketing, the first step is to develop a website, blog, or, at the very least a social media page. Whether you have your own website or have joined a multi-vendor marketplace, the following tips will apply, mostly.

Top 5 Digital Marketing Tips in 2021

Tip 1 Voice-Enabled Search Engine Optimization

SEO is still a thing and it’s part of an elaborate and crucial mechanism to boost your online presence. If you’re a local brick and mortar and are not leveraging Voice SEO for your online presence, you’re missing out on a lot of high intent traffic. More recently, Voice-Enabled websites and search engines have quickly become the growing majority of online searches. SEO tactics are constantly evolving and they are not only about keywords anymore.

Voice-enabled SEO or search engine optimization is the tools and tactics that you need to implement in order to get on Google’s, Alexa’s, and Siri’s good side. SEO is for your website, apps, and social media profiles, and it is a great way to market your products and services. The more traffic your website gets, the more business you will get. SEO is not about manipulating search.

As a general rule of thumb, following Google’s rules and guidelines through Voice SEO measures ensure that you check all the criteria to get ranked on Google, and other search engines as well. Now, depending on how well you implement these measures will affect how high you will rank on Google’s search engine results page. Implement SEO to climb higher up the search ranking ladder, and draw more traffic to your business.

Tip 2 User Experience is Should become a Priority if you want Repeat Visits

Outdated websites and long loading times reflect negatively not only your website but also on you and your business. Your customers want a website that they can navigate easily and seamlessly without any interruption. According to Google, users prefer websites that have an excellent page experience. It makes sense because who wants to spend hours struggling online right?

Creating an attractive user experience is essential to creating a positive social experience for your fans and followers. When your fans and followers are happy, they will likely return to your site and share your content with their friends. The key to building a successful social experience is to make it as easy as possible for your fans and followers to share your content.

As a small business, you have to be on your toes. You have to be quick to respond to your customers. You have to be able to take care of any customer service issues, any questions, or concerns that they have.  You have to be able to give them what they want when they want it.  You have to be able to be accessible to your customers 24/7.  This is the only way to build a successful business.

Tip 3  Use Social Media for more than just Selling Stuff

Social media is a growing player in how businesses attract customers, promote products, and generate sales. Social media has increasingly become the number one option to have as your business online counterpart. Posting pictures, comments, and updates will help you connect with your audience.

I really don’t know how you can do a business without using social media. It is just so much easier for people to connect with you and find out what you are all about. Customers love to engage, follow and keep up with their favorite brands, and their favorite businesses. Build a connection with your customers online by having a solid social media presence.

Tip 4 Create Captivating Content on your Website and Social Channels

Content is often the core of your SEO and social media marketing strategy. It is the most important element in building your social brand and generating organic traffic to a website. Content can be anything from a video to a blog post to a photo. It is important to invest in quality content because it will help to build your brand and also keep your followers engaged.

Your customers are rare to engage and connect with you. They want to know more about your company, your story, your background. If you don’t understand how to capture your audience’s attention, they will move on quickly. You want to create content that your audience will find interesting and engaging.

Content needs to be valuable to your audience. It could be an educational piece, an article, a video, a photo, or something that answers a question that is important to them. They want content that is captivating, and relative to today. Not just content that promotes products and bundles.

Answering important questions in your online content is critical, and in doing so you can more subtly teach your customers about your company’s services and products before they buy. More than anything, they want value out of content more than they want to know how your product or service fits into the big picture, or how it can benefit them. However, go the extra mile and combine the two together. Create content that will succeed in connecting with your customers, while at the same time promoting a product or service.

If you are a business that is trying to increase your exposure on the Web, you can’t afford to ignore the power of great content. Yes, it takes mountains of effort to do right, but when it is done right it’s an ideal way to strengthen your following and build your brand.

Tip 5 Leverage Mobile-Friendly Design on ALL channels, including Website & Social Media

Once you realize that 79% of smartphone users have made a purchase online using their mobile device in the last year, then it will be difficult for you to NOT make your website mobile-friendly. So, it should be no surprise, why Google is putting so much emphasis on voice search and rewarding sites that focus on great user experiences on mobile.

In fact, Google has now announced a “mobile-friendly” label for all websites to help businesses make their site more mobile-friendly and help them rank higher in the mobile search results.

For about a decade, it’s not enough to just have a website that can be viewed on mobile devices. It is important that your website is mobile-friendly, which means it doesn’t require much effort to view and navigate the site from a small screen.

Google is rewarding both mobile-friendly and responsive sites which are optimized for mobile devices. Not just that, the mobile-friendly sites will rank higher in the mobile search results, as well.

Digital Marketing Tips for 2021 Conclusion

Digital marketing is continually changing, and you have to change with it.  Learn how to use digital marketing to your advantage, and you will gain an advantage over your competitors.