One could argue that traditional email marketing is dead. We would wholeheartedly disagree. Despite the fact that 90% of all emails sent across the web are spam, there are big players involved, who recognize that old technology is mostly at fault.
Email Marketing isn’t Spam
Due to this fact, companies like Google and SendGrid, are making life for spammers, increasingly difficult and more expensive. This is a good thing. It allows for legit companies to personalize their audiences experience based on previous purchases, and interests while keeping it affordable and scaleable. This is a good thing!
By protecting our inboxes, we’re giving honest SMBs marketing options that not only sell their products but support their clientele and boost their online reputation. This increases the chance or return purchases and future interaction.
We can all agree, nobody likes to be the recipient of spam, but everyone has an email address. Despite what people say, ongoing research and constant innovation in spam blocking, many consumers prefer to receive information from companies via email.
Benefits of Email Marketing
If you’re wondering if email marketing will work for you, here are the pros:
- You’ll build stronger connections with your clients,
- Keep them in the loop about news and promotions that might interest them, and
- Generate positive verified user reviews and ratings after a purchase,
- With measurable analytics that can aid in increasing your bottom line.
If it sounds like your clients would benefit, so will you! Email marketing is a digital marketing strategy that you should be investing in.
Email marketing is not only a valuable marketing tactic; it is one of the most important aspects of internet marketing. And, surprisingly, also one of the most affordable methods of internet marketing. The popularity of email marketing stems from the fact that:
- It can be highly targeted and customized to reach specific audiences, and
- Its performance is fully measurable.
It also takes advantage of the Internet user’s most productive and personal connection to the internet – his or her inbox.