Ecommerce and online sales from physical stores have drastically increased in the past few weeks. So, adopting Ecommerce also allows live data to be visualized in real-time, which can give valuable insight into which products are high or low performers. Ecommerce systems also tie into direct sales digital marketing campaigns which can track ROI instantly.

eCommerce Websites + COVID-19

Developing an eCommerce website for your business? You need to know this

• eCommerce Websites are advantageous to Small and Large Businesses alike
• Know how much time it takes to deploy your Ecommerce Site. It might be around 3 weeks 
• Prepare your company for online transactions. Set up an inventory, choose payment options and steps to fulfill the online order
• Look for eCommerce challenges in overseas territories like the British Virgin Islands, if any. You may face challenges such as shipping overseas is cost-prohibitive and not all banks are online capable.
• Check out if you need to use a website builder platform like Shopify or Big Commerce. Get help from experts to make use of it.
• Recouping the investment for a New Ecommerce site can begin immediately by including processing and order fulfillment fees.

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Tips for eCommerce websites to develop BVI businesses during COVID-19

1. Make use of Homepage: Establish clear communication with your customers on the homepage. Display updates on the information bar related to COVID-19, such as safety measures and shipping options. You can also use the footer space if your site doesn’t have an information banner.
2. Shipping costs: Lower the costs of shipping or provide free shipping since most of the physical stores are closed and online delivery is the only option for customers to get the products. Free shipping will boost your online sales.
3. FAQ: Read customer emails and analyze customer-support calls to understand their product and service-related needs during COVID-19. Check out frequently asked questions (FAQ) and answer them on your FAQ page. Link COVID-19 updates on the information bar, banner, and shopping cart with the FAQs page.
4. Customer service: Keep your chat, email, call center updated, and ensure that the communication is consistent with the customers. Consistent communication is important to build trust.
5. Social media marketing: Allow transparency in business to build trust. Use Instagram to post pictures of your warehouse, Facebook to share a video of your call center and answer customers’ questions on LinkedIn to highlight teamwork and customer satisfaction.

Online shopping awards may benefit companies who adopt them. For lower-margin stores like grocery chains, hardware stores, clothing retailers, the ability to add a flat fee for every order is a huge win. Convenience is valuable, especially during global pandemics. Delivery is especially convenient because customers may be willing to pay up to 20% extra if delivery is included. This would not only be a welcome add-on for your customers but also an additional revenue stream for your business.

We can provide an eCommerce solution to develop your business online during COVID-19, contact us today!

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Digital Marketing Strategies for Your Local Businesses:

1. Establish your Local Brand Online

Present a clear picture of your business and demonstrate to the audience what your brand stands for. Customers must identify your brand. Create an identity before starting a marketing campaign so that customers can determine your brand through logo, name, colors, and images.

2. Claim your Local Business Listings on Online Directories

Consumers often look for information and reviews about the local businesses on sites like Google. So, you can benefit a lot by claiming your business’s local listing. Make sure you update your company’s address, website URL, phone number, and email on the site. You can also add photos of your business, products, and services on Google.

3. Design a mobile-friendly website

The majority of consumers use smartphones to get any information or find nearby services they are looking for. To grab the attention of these customers, it is important to design a user-friendly website making it easier for the audience to browse through the site. If the website isn’t responsive, people are likely to leave the site while browsing. Mobile-friendliness also increases the ranking factor which in turn increases the visibility of the website.

4. Optimize Web Content for local search

Most consumers rely on Google to find local businesses. For example, people might search for the best gift shop in Missouri. For your business to show up in the results, you need to do local SEO. The website needs to be optimized to rank better for both, business type (product, services) and your neighborhood city or town to increase the number of audiences visiting your business.

5. Post to Local Social Media Groups Regularly

This is a vital digital marketing tip to target your potential customers online. Plan an effective strategy to engage people by posting on social media. Posting regularly will help your products and services to stay on the top of their mind. Photos and videos related to your business can be helpful to engage your potential customers on social media. Also, include a call to action for your postings.

6. Ask Local Customers to Share Feedback and Reviews Online

Remind your customers to share reviews on Google and Yelp. Positive comments and feedback are very important to maintain the online reputation of the business. Sometimes, your business might get negative reviews. Accept this constructive criticism to improve your business.

7. Build Effective content strategies

Along with products and services, customers also look for useful information from the businesses. For example, a customer at a boutique may search for helpful content from the business related to what is the latest fashion trend. So, make sure you keep your website content updated and provide the necessary information to consumers.

If you are looking for exceptional digital marketing ideas to develop your business online, talk to our local marketing experts!

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Email marketing is alive and well. It’s more personal, dynamic, and effective than ever. So, we’ve provided 6 Reasons Why Email Marketing Will Grow your Online brand. To put it simply, email marketing is smarter than you think.

For those who claim otherwise, we would wholeheartedly disagree. This is, despite the fact that 90% of all emails sent across the web are spam, but there are bigger players involved, who recognize that old technology is mostly at fault.

Isn’t Email Marketing Spam?

It can be, but good luck getting past companies like Google and SendGrid. These teams are making life for spammers, increasingly difficult and more expensive.

This is a good thing. It allows for legit companies to personalize their audience’s experience based on previous purchases, and interests while keeping it affordable and scalable. This is a good thing!

By protecting our inboxes, we’re giving honest SMBs marketing options that not only sell their products but support their clientele and boost their online reputation. This increases the chance of return purchases and future interactions.

We can all agree, that nobody likes to be the recipient of spam, but everyone has an email address.

Despite what people say, ongoing research, and constant innovation in spam blocking, many consumers prefer to receive information from companies via email.

6 Reasons Why Email Marketing Will Grow Your Online Brand

1. You’ll build stronger connections with your clients
2. Keep them in the loop about news and promotions that might interest them.
3. Generate positive verified user reviews and ratings after a purchase.
4. With measurable analytics that can aid in increasing your bottom line.
5. It can be highly targeted and customized to reach a specific audience.
6. Its performance is fully measurable.

Will Email Marketing Work for You?

If it sounds like your clients would benefit, so will you! Email marketing is a digital marketing strategy that you should be investing in.

Email marketing is not only a valuable marketing tactic; it is one of the most important aspects of internet marketing. And, surprisingly, also one of the most affordable methods of internet marketing.

It also takes advantage of the Internet user’s most productive and personal connection to the internet – his or her inbox.

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It’s not only easy to Build Brand Awareness Online but also a cost-effective way to promote your business. It reduces the need for companies to invest thousands of dollars in ad space in print magazines, billboards, or sponsorships. Also, in the digital world, a small business can use the same effective online marketing techniques as major corporations.

What is Digital Brand Awareness? 

Brand awareness is the level of awareness a consumer has of a brand. There are different ways to measure brand awareness, such as social visibility, product knowledge, awareness of the company culture, awareness of the logo, and awareness of the advertising campaigns. Digital brand awareness is thought of for brands developed specifically to screens, whether it is content, video, social media, or products. 

Will your Digital Marketing Strategy Build Brand Awareness online?

To answer this, we begin by assessing your organization and customers to determine which digital marketing strategies will work best for you. Depending on your niche market, target demographic, and existing customer base, some strategies to build brand awareness online appeal more than others. 

For example, if you are a B2B organization, you can create branded digital ads and customize online campaigns to a precise paid-search audience.  If you are B2C, you can create and customize social media campaigns. 

Going even further into B2C, If your target demographic is fashionistas or style junkies, you should produce branded social media templates to help you showcase your products on the more visual social media platforms.

Establish Yourself and Be Responsive to Potential Customers to Improve Brand Awareness

It requires more than a few marketing tactics to build awareness and create a brand.  The key is to be authentic and use customer engagement to build trust and credibility in your brand. Brands are built on trust, and trust is built through consistent, quality messaging.  Have a strong personality and be accessible to potential customers.

When you establish your brand, you put a ‘face’ to your business name within the world of your ideal buyer persona. Online, your brand awareness is critical, as people easily search and find or become aware of your company and products through a series of clicks.

You need to be able to create a distinguished and credible ‘face’ for your brand. Utilize your website, emails, and social media pages to communicate who your brand is and what it is you do, which sets you apart from competitors.

Customer Engagement is Essential to Maintain Brand Reputation

Do your research to discover where your customers are on the internet, and make your brand present there too. Engage with customers on social media to build your brand’s identity and credibility. 

Use tools like Google Alerts to discover what is being said about your brand and respond to the feedback. Brand awareness is not always positive. You should be aware of what is being said about your brand and be willing to resolve negative interactions with your brand, especially online.

As brands “put themselves out there,” they are thrust into public opinion, and even a small, scathing review can have a big impact on your digital brand appearance, regardless of the size of your business or whether your, a small Mom and Pop or a Multinational.

You’ll be able to establish and maintain relationships by engaging in conversation through various types of posts, which in turn lead to an increased ROI. By hiring Digital Marketing experts, you can craft easy ways to stay on top of communication on multiple channels.

How Content Can Build Brand Awareness Online

The digital world offers the opportunity for small businesses to build brand awareness quickly. Regular content production such as blogs and newsletters, infographics, interactive content, polls, and social posting, is a way to attract customers to your business.

By supporting your business and products with well-researched information, you increase your credibility as industry experts. Use captivating visuals to reel in the attention of potential customers, and you’ll have more people sharing your content and recommending your products and services, for free.

If you are new to the brand awareness game, don’t worry! We can help, get in touch!

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